One point of view in terms of the mentioned aspect is that the digital content piracy tends to introduce the digital content to users, which can be termed as some sort of marketing. Once a user come across a particular type of content, then the sales also increase. When it comes to the digital sales, downloads have been the major contributor during the last year. This also shows the consumer behaviors and the patterns the customers go with these days. With the introduction of services like iTunes etc, people find it extremely easy to get the job done in terms of digital content download. The value of the recorded music for last year turned out to be $16.5 billion.
In addition, according to the report, iTunes has been rated as a market leader in terms of sales. Other than iTunes, Microsoft and Amazon also had a considerable share in terms of the digital sales. The streaming services such as Deezer and Spotify have really enjoyed a sound growth, which is something to look forward to for the service providers. The subscription and the advertising supported service providers have accounted for 20% of the digital music sales.
Speaking of the music streaming service, these enjoyed a huge marketplace in Europe, where 31% of the digital sales were attributed to the streaming services. From licensing to advertising, everything was on the rise in terms of the digital content industry last year. Not just the digital sales, but during the last year, the physical sales have also been increased, which can be rated as an ideal way forward for the digital content industry. Considering this growth, the digital content industry officials are of the view that certain developments must be there for the taking.